Performance Marketing & Customer Acquisition Manager (100% remote - India)

Join Tether and Shape the Future of Digital Finance

At Tether, we’re not just building products, we’re pioneering a global financial revolution. Our cutting-edge solutions empower businesses—from exchanges and wallets to payment processors and ATMs—to seamlessly integrate reserve-backed tokens across blockchains. By harnessing the power of blockchain technology, Tether enables you to store, send, and receive digital tokens instantly, securely, and globally, all at a fraction of the cost. Transparency is the bedrock of everything we do, ensuring trust in every transaction.

Innovate with Tether

Tether Finance: Our innovative product suite features the world’s most trusted stablecoin, USDT, relied upon by hundreds of millions worldwide, alongside pioneering digital asset tokenization services.

But that’s just the beginning:

Tether Power: Driving sustainable growth, our energy solutions optimize excess power for Bitcoin mining using eco-friendly practices in state-of-the-art, geo-diverse facilities.

Tether Data: Fueling breakthroughs in AI and peer-to-peer technology, we reduce infrastructure costs and enhance global communications with cutting-edge solutions like KEET, our flagship app that redefines secure and private data sharing.

Tether Education: Democratizing access to top-tier digital learning, we empower individuals to thrive in the digital and gig economies, driving global growth and opportunity.

Tether Evolution: At the intersection of technology and human potential, we are pushing the boundaries of what is possible, crafting a future where innovation and human capabilities merge in powerful, unprecedented ways.

Why Join Us?

Our team is a global talent powerhouse, working remotely from every corner of the world. If you’re passionate about making a mark in the fintech space, this is your opportunity to collaborate with some of the brightest minds, pushing boundaries and setting new standards. We’ve grown fast, stayed lean, and secured our place as a leader in the industry.

If you have excellent English communication skills and are ready to contribute to the most innovative platform on the planet, Tether is the place for you.

Are you ready to be part of the future?

About the job

We are looking for a Performance Marketing & Customer Acquisition Manager to lead our media spend optimization and customer growth strategy for consumer-facing products. This role is perfect for someone who thrives on data-driven decision-making, has deep technical expertise in performance marketing, and can execute campaigns that drive measurable results.

Key Responsibilities

• Develop, execute, and optimize performance marketing strategies across paid media channels (Google Ads, Meta, X, LinkedIn etc.).

• Drive customer acquisition through targeted campaigns, continuously refining strategies to maximize ROI.

• Manage media spend efficiently to ensure cost-effective conversions.

• Work with cross-functional teams and stakeholders (product, creative, operation) to align marketing efforts with business goals.

• Analyze and report on campaign performance, providing actionable insights for continuous improvement.

• Leverage A/B testing, audience segmentation, and funnel optimization techniques to enhance performance.

• Stay up-to-date with the latest trends, tools, and best practices in performance marketing and growth hacking.

• 5+ years of experience in performance marketing, growth marketing, or a similar role.

• Strong analytical and technical skills, with hands-on experience in ad platforms, tracking tools, and attribution models.

• Proven experience in managing ad budgets effectively to maximize ROI and drive growth.

• Strong familiarity with tools such as Google Analytics, Meta Business Manager, Google Tag Manager, X Ad Manager, and marketing automation platforms.

• Ability to plan, execute, and scale campaigns efficiently to drive acquisition and retention.

•Strong problem-solving skills and a results-driven mindset.